GRAND CHUTE, WI - The Wisconsin Timber Rattlers have unveiled their new look for the 2011 season!  The Midwest League affiliate of the Milwaukee Brewers will have a new primary logo, new lettering on their jerseys and a new alternate baseball cap when they take the field next season.

The new identity was developed by Studio Simon, a Louisville, Kentucky-based sports branding firm.  Studio Simon is the leader in Minor League Baseball identity design and has teamed up with over 100 professional, collegiate and amateur sports teams, leagues and businesses on the development of complete team identity systems.  Studio Simon's portfolio of work includes the event marks for two Super Bowls, the brand identity systems for each of the Baseball Winter Meetings since 2003 and the official Opening Day logos used by all 160 Minor League teams.

"We were looking to freshen up our look as well as bring in new elements," said Rob Zerjav, Timber Rattlers team president.  "The jersey logo is a little edgier than the past logo and we now have an alternate logo that does not incorporate the snake, which gives us some additional branding opportunities.  We are also pleased to keep our very familiar 'W with the snake wrap' logo as this logo is what Timber Rattlers fans identify with and it continues to be one of the most popular logos in all of Minor League Baseball."

The new Timber Rattlers home jerseys will feature a silver 'TIMBER' placed on top of a maroon 'RATTLERS'.  The outer stems of the 'A' and the second 'R' in RATTLERS have been extended and curved to resemble the fangs of a snake.  The uniforms will be complimented by an all maroon New Era cap featuring the familiar black 'W with the snake wrap'. 

On the road, the Timber Rattlers will wear traditional grey uniforms with a maroon 'WISCONSIN' across the chest.  The outer stems of each 'I' in WISCONSIN have been extended and curved to resemble the fangs of a snake.  The previous alternate black cap with silver bill will become the new road cap.  The new alternate cap features the same "fang" technique used in the uniform logos and features a large 'T' and 'R' in the new lettering on the front of the cap.

Merchandise with the new logos is now available in the Timber Rattlers team store at Time Warner Cable Field and on the team's website.

Opening Day for the 2011 season is Thursday, April 7.  Season ticket packages and tickets for groups of 20 or more are available now by calling 800-WI-TIMBER or by stopping at the Time Warner Cable Field ticket office from 9am to 5pm Monday through Friday.